I just spent about 30 minutes looking around on
Campbell's new-and-improved website and I have to admit: I am impressed! I am not a Campbell’s employee but I know folks who are and I can assure you they have worked exceptionally hard to make this a cool site. They have hit their mark!
One of my favorite features is being able to find recipes depending on my mood. Seriously. My mood! It turns out that when you click on a word languidly floating around in a box, a related recipe appears. For instance, I clicked on “snacky” and got an onion dip; I clicked on “hearty” and beef stew appeared; I clicked on “sweet” and got banana bread pudding; I clicked on “crunchy” and got crunchy chicken and gravy. All great ideas! And what fun!
I also checked out the Cooking Basics tab where I found an easy-to-use series of categories. For instance, when I clicked on the guide to kitchen tools, I was presented with a glossary of equipment from whisks and peelers to colanders and measuring cups. There’s even a section on what knives to buy, regardless of how advanced a cook you are. What great information!
I will always be a fan of cookbooks – nothing beats leaning back on the sofa and leafing through a good book, dreaming of meals you may or may not ever make. But it’s pretty cool to zip around a well-designed website, too, and get ideas for meals you might make and dishes you might only dream about.
